[Target] Big Brands. Small Prices.
mgt & mkt 2011/01/26 16:30
tags : Target
'Target'에 해당되는 글 17건
- 2011/01/26 [Target] Big Brands. Small Prices.
- 2010/11/11 Target's P-fresh
- 2010/08/31 Target의 새로운 온라인 광고기법 My TargetWeekly
- 2010/04/13 Giada de Laurentiis for Target
- 2010/03/02 Target & Walmart in home category..
- 2010/02/23 Up & Up is Front Page News.
- 2010/01/13 Room Essentials (2)
- 2010/01/05 Private Brand Top Ten for 2009 (2)
- 2009/11/14 Target - up&up vs NB
- 2009/10/20 Target Halloween TV 광고..
Target's P-fresh
retail 2010/11/11 12:59Target to Have 'P-fresh' Fresh Food & Grocery Markets in 850 Stores By 2011 End; First Smaller Urban Store Set For Seattle in 2012
http://freshneasybuzz.blogspot.com/2010/09/target-to-have-p-fresh-fresh-food.html
While Tesco's Fresh & Easy Neighborhood Market Postponed, Target Opened 42 'P-Fresh' Fresh Food and Grocery Markets in Northern California
http://freshneasybuzz.blogspot.com/2010/09/while-tescos-fresh-easy-neighborhood.htmlBullseye: Target Goes From Zero-to-Eighty-Seven 'P-Fresh' Food Markets in Southern California in Under Two Years
http://freshneasybuzz.blogspot.com/2010/11/bullseye-target-goes-from-zero-to.html
미국 내 소형 format의 전쟁인가..
wal★mart 시절의 neighborhood 때는 오히려 잠잠했던 듯..
tesco fresh&easy가 촉매가 된 건지..ㅡㅡ;
※ 글케 작은 모형이 아니라, 식품이 없던 기존 Target 매장을 식품 강화형으로 renewal하는 포맷이라고..
누가 갈쳐줌..
가봐야는디..ㅋ
Target의 새로운 온라인 광고기법 My TargetWeekly
retail 2010/08/31 16:05My TargetWeekly 라고..
고객들의 쇼핑경험을 극대화시키고, simple life의 제안을 위해 주별 광고상품을 고객 개인에 최적화시켜 진행을 한다고..
온라인 광고를 고객 개인의 특성에 따라 개인이 좋아하는 상품을 할인받고, 쿠폰을 받으며 관심영역의 주요 판매현황을 알아보며 Facebook 이나 Twitter를 통해 주변과 공유할 수 있다는 내용이다..
거기에 더해 mobile shopping list를 손쉽게 작성할 수 있는 기능까지 제공..
클릭하믄 동영상이 설명해 줌..
Giada de Laurentiis for Target
retail 2010/04/13 13:09integrated marketing communication의 사례라고 하려면 매장환경에 대한 정보도 좀 있어야겠지만..
뭐..
보나마나 분명히 있을 듯..ㅡㅡ;
1. On-line
http://target.com/giada
2. 전단 (전단에서도 on-line 사이트를 표현)
상품이 단순히 주방용품에 머물지 않고 그로서리에까지 연결되는 것도 재미난 포인트..
Giada de Laurentiis는 파스타의 대가??
Target & Walmart in home category..
retail 2010/03/02 09:23| Target & Walmart Duke It Out To Decorate Your Home! | 2010-03-01 |  |
myprivatebrand 2010-03-01 01:01 작성 | Target , Walmart , Hometrends , Private Brand , private label , Roome Essentials , store brand , Target Corporation
Private Brand continues to be an exciting subject as the end of the first quarter approaches, this week Target once again features Private Brand on the cover of its flyer and takes it to an aggressive and exciting next level. The redesigned value fashion Private Brand Room Essentials occupies not just the entire cover but the first four pages. This is an amazing commitment of ad space and certainly an indication of a bigger strategy at play.
In the meantime their archrivals from Bentonville continue to hammer the airwaves (TV and web) with their value fashion Private Brand Hometrends. This is shaping up to be a defining battle between the two discount giants, who do you think will win?
Walmart – Hometrends Commercial – Watch more Videos at Vodpod.
Up & Up is Front Page News.
retail 2010/02/23 18:37
This weeks Target flyer once again features Private Brand, the 24 page flyer devotes the entire cover to Up &Up along with another quarter page on page 2, a half page is devoted to Market Pantry on page 4 and the rest of the flyer is littered with Archer Farms, Merona and Mossimo. Interestingly the half page devoted to Market Pantry uses the headline, “Market Pantry: premium quality at unbeatable prices” which seems to muddy the line between Market Pantry and Archer Farms. Is it repositioning the brand or just fuzzy marketing?
출처 : http://mypbrand.com
Room Essentials
retail 2010/01/13 15:47 Target의 Destination Category인 Home Fashion..
노력은 계속된다..쭈욱~
노력은 계속된다..쭈욱~
Target Launches Room Essentials In Style.
By
In what is the continuing evolution of the Target Private Brand portfolio, this week Target relaunched its virtually unknown brand Room Essentials with extensive instore marketing, signage and displays as well as a full page in the weekly flyer. In May 2009 I reported on the redesign and refresh of Room Essentials in the post “Target: reStyles, reDecorates & reOrganizes” and the apparent portfolio strategy shift that created Up & Up and allowed the remaining Bullseye on Target Home to reinforce the overall fashion forward “Expect More, Pay Less” mantra.
This creates a two tier strategy with Target Home at the premium level and Room Essentials at the everyday/mid tier level and mirrors the tiers in food with Archer Farms and Market Pantry.
The commitment that Target has made to relaunching and growing Room Essentials is both unusual and impressive. Although many retailers will invest in their premium or specialty Private Brands very few spend the time or money to build the mid tier or value brands. The economy and smart strategies appear to be giving both Room Essentials and Market Pantry an opportunity to engage consumers and become relevant brands.
Private Brand Top Ten for 2009
retail 2010/01/05 18:16By
2009년은 세계경제위기로 인하여 미국시장에서는 PL이 비약적으로 성장한 한해였으며..
제조업체들 또한 유통업체의 PL강화전략에 적극적으로 대응한 한해였다..
에서는 Google Analytics를 이용하여 2009년 1년간 독자들에게 가장 많이 읽힌 포스트와 토픽을 선정하였다.
- Great Value Relaunch – Walmart
Great Value was the subject of the year and more than just one post it is an entire series of more than a dozen posts detailing the radical redesign and the strategic shift that it signaled. The footnote to this is the apparent demise of the Sam’s Choice brand. 
Up & Up Launch – Target
Target made news just after Walmart when it made what was arguably the most significant strategic shift in Private Brand eliminating the iconic Bullseye brand and replacing it with Up & Up.- Target: Restyles Redecorates and Reorganizes
The Room Essentials redesign and relaunch is the unheralded piece of Target’s Private brand strategy, combined with the Up & Up launch it illustrated how a Private Brand portfolio strategy can create a group of brands that builds and reinforces the retailer brand. Essentially the redesign of Room Essentials and the launch of Up & Up allowed Target to use the Bullseye logo on the redesigned Target Home – creating a premium home decor brand that further validated their “Expect More, Pay Less” tagline. - Piggly Wiggly Redesign
This article features the redesign of the Piggly Wiggly house brand. Through the lens of a store walk/shop. Shopping for supplies during a summer vacation my family and I visited a Piggly Wiggly just outside of Charleston, SC. Piggly Wiggly loved the post and has a link to it on the front page of their website. -
Olivia and Sarah pose with Mr Pig
Chief Private Brand Officer, Great Idea or Anomaly?
This features the appointment of the first ever (to my knowledge) Chief Private Brand Officer, Timothy Adams, at Macy’s - The Green Idea Supermarket – PLMA
The PLMA’s 2009 Private Label Trade Show included the Idea Supermarket and this article featured a look at green trends in Private Brand. - Private Brand: Trading Down or Shopping Smarter?
After this guest post Alex Miller, the president of Daymon Worldwide drew a record number of comments on both this blog and numerous LinkedIn groups. - Clover Valley Tastes Better With Great Design – Dollar General.
Dollar General has been a surprising star of this blog; posts on Clover Valley consistently draw a large and interactive readership. The redesign featured in this post is particularly impressive for the dollar channel. - Private Brand: Our Time is NOW!
This post features a urgent and inspiring presentation given at the FMI Private Brands Summit by Andres Siefkin, vice president of marketing and consumer insights at private brand broker Daymon Worldwide. - Private Brand under Sheetz
After a trip to Pennysylvania this post on a store walk of the convenience retail icon Sheetz has consistently drawn readership.
Target - up&up vs NB
retail 2009/11/14 11:43Target 가격비교 전단
This weeks Target circular (November 8-14 2009) features its new brand Up & Up in a full-page price comparison to national brand. This is a not a new tactic for Target, I have written posts about it before however it continues to feel fresh and a bit daring. Note the significant price differences on each of the products.
근데..
why pay more? 는 영국 ASDA (walmart 소유의) 슬로건이었는데 말이지..
기냥 막 갖다쓰나보네..ㅋ
Target Halloween TV 광고..
retail 2009/10/20 15:26 미쿸애들한테 할로윈은..
크리스마스, 추수감사절, Back to school, 부활절, 독립기념일..
그 다음쯤 되는 큰 쇼핑시즌일랑가..
그에 맞추어 타겟에서 새로운 자사브랜드 상품광고가 나왔다..
DwellStudio for Target 인데..
구글신께 여쭈어보니..
디자이너 브랜드에서 Target 전용 PNB를 만들어 준 모양..
이 경기불황시기에 어케 괜찮을랑가..ㅡㅡ;
크리스마스, 추수감사절, Back to school, 부활절, 독립기념일..
그 다음쯤 되는 큰 쇼핑시즌일랑가..
그에 맞추어 타겟에서 새로운 자사브랜드 상품광고가 나왔다..
DwellStudio for Target 인데..
구글신께 여쭈어보니..
디자이너 브랜드에서 Target 전용 PNB를 만들어 준 모양..
이 경기불황시기에 어케 괜찮을랑가..ㅡㅡ;